02_デザインの使い方

/ Art Direction /
Installation of new design perspectives in the areas ranging from the
communication design for products and services to a wide spectrum of people’s lives.
プロダクトやサービスなどのコミュニケーション設計から、
人の生活に関わる多岐にわたる領域に、新しいデザイン視点をインストールする

株式会社ルミネ / LUMINE Co., Ltd.

旅の音や声を聴きながら食べるお弁当

Experiential makunouchi bento box filled with local specialties of the Mogami region of Yamagata Prefecture served with audio content. This project brings the journey to life through the sounds and voices of the people living in the area.

冷泉小屋 / REISEN hutte

山小屋をUPDATE

An UPDATE project for conventional mountaineering (mountain lodge). The "vision" is symbolized as a co-creation platform with professionals from diverse sectors to expand the business scheme.

株式会社Mobility Technologies / Mobility Technologies Co., Ltd.

TAXI Appのブランディング

An overall branding design for a taxi app with the largest share after the business integration of JapanTaxi and MOV app. The design is aimed to define the role and visibility of the next generation platform for the taxi business.

株式会社ANOBAKA / ANOBAKA Co., Ltd.

VCのブランディングデザイン

A visualization of the company's positioning as a venture capital firm, advocating a comprehensive direction of a VC style with intention and an attitude towards society.

株式会社はたま / HATAMA INC.

プロデュース会社のブランディングデザイン

A design to express the producer's vision and role in business society along with the company name, advocating a business style with originality.

株式会社フィラディス / Firadis Ltd.

エントリーワインのブランディングデザイン

The more you know about wine, the better it tastes. It is designed to provide an opportunity to experience "how to face and learn from wine" while wine-tasting. The aim is to create a market with a consistent concept established for the storefront and communications from the consumer’s perspective.

ファーストアカウンティング株式会社 / FAST ACCOUNTING Co., Ltd

AI経理システムのブランディングデザイン

A branding to make visible an invisible accounting tool by developing a series of robot characters. This is a comprehensive platform design that organizes functions by role and creates greater customer assurance and satisfaction.

森ビル株式会社 / Mori Building Co., Ltd.,

カフェのトータルアートディレクション

Rethinking of the area branding concept of Mori Building through urban cafés and community spaces. Inspired by THE CORE of an apple, the design concept "Adam's apple" was adopted as a tool (place) of wisdom passed on to human being.

株式会社 KEY pro / KEY pro INC.

映像制作会社のブランディングデザイン

A design to express the producer's vision and role in business society along with the company name, advocating a business style with originality.

NHK / Japan Broadcasting Corporation

新しい寄付のデザイン

A planning for a TV program "Hajikko Revolution" on NHK, and participation as the originator in a discussion of alternative donations. The aim is to design a positive approach, involving both companies and individuals, differentiated from the conventional idea of donation.