株式会社ルミネ / LUMINE Co., Ltd.

株式会社ルミネ / LUMINE Co., Ltd.

おととめし

おととめし

Art Direction/Creative Direction/Graphics/Products & Package/Logo/Web & App

旅の音や声を

聴きながら食べるお弁当

山形県最上地域の特産品を使用したオーディオコンテンツを聴きながら食べる、体感型の幕の内弁当。音や声を聴きながら、現地に暮らす人たちと出会える旅を実現するプロジェクト。

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Bento Box with the Sounds and Voices of the Journey.

Experiential makunouchi bento box filled with local specialties of the Mogami region of Yamagata Prefecture served with audio content. This project brings the journey to life through the sounds and voices of the people living in the area.

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Client_株式会社ルミネ
Executive Creative Director_戸田宏一郎
Creative Director_小野総一（dentsu inc.）
Art Director_田中せり（dentsu inc.）
Planning_佐藤敬介（dentsu inc.）
Copy_仲澤南（dentsu inc.）
Designer_藤田優惟子
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2021年制作

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2021 61st ACC TOKYO CREATIVITY AWARDS
ラジオ&オーディオ広告部門 Bカテゴリー／ACCシルバー受賞

OTHER WORKS

株式会社ANOBAKA / ANOBAKA Co., Ltd.

VCのブランディングデザイン

A visualization of the company's positioning as a venture capital firm, advocating a comprehensive direction of a VC style with intention and an attitude towards society.

冷泉小屋 / REISEN hutte

山小屋をUPDATE

An UPDATE project for conventional mountaineering (mountain lodge). The "vision" is symbolized as a co-creation platform with professionals from diverse sectors to expand the business scheme.

株式会社 KEY pro / KEY pro INC.

映像制作会社のブランディングデザイン

A design to express the producer's vision and role in business society along with the company name, advocating a business style with originality.

株式会社はたま / HATAMA INC.

プロデュース会社のブランディングデザイン

A design to express the producer's vision and role in business society along with the company name, advocating a business style with originality.

ファーストアカウンティング株式会社 / FAST ACCOUNTING Co., Ltd

AI経理システムのブランディングデザイン

A branding to make visible an invisible accounting tool by developing a series of robot characters. This is a comprehensive platform design that organizes functions by role and creates greater customer assurance and satisfaction.

NHK / Japan Broadcasting Corporation

新しい寄付のデザイン

A planning for a TV program "Hajikko Revolution" on NHK, and participation as the originator in a discussion of alternative donations. The aim is to design a positive approach, involving both companies and individuals, differentiated from the conventional idea of donation.

株式会社Mobility Technologies / Mobility Technologies Co., Ltd.

TAXI Appのブランディング

An overall branding design for a taxi app with the largest share after the business integration of JapanTaxi and MOV app. The design is aimed to define the role and visibility of the next generation platform for the taxi business.

株式会社フィラディス / Firadis Ltd.

エントリーワインのブランディングデザイン

The more you know about wine, the better it tastes. It is designed to provide an opportunity to experience "how to face and learn from wine" while wine-tasting. The aim is to create a market with a consistent concept established for the storefront and communications from the consumer’s perspective.

森ビル株式会社 / Mori Building Co., Ltd.,

カフェのトータルアートディレクション

Rethinking of the area branding concept of Mori Building through urban cafés and community spaces. Inspired by THE CORE of an apple, the design concept "Adam's apple" was adopted as a tool (place) of wisdom passed on to human being.