ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.
Drugstore's Private Label.
Strengthening the branding of the drugstore itself by shaping its private label. The goal was to elaborate the UPDATE from functioning as a "place" for distribution to a proposal-driven and determined "select drugstore."
Art ＆ Creative Director__戸田宏一郎
Seasonal advertising for a well-established fabric softener brand. The aim was to create a sense of seasonality and authenticity for the brand through in-store and traffic advertising.
A communications studio produced by ITOCHU Corporation focusing on the SDGs. It will be used as a space for medium-term PR strategies by various organizations including NGOs and NPOs, to disseminate information about their activities.
A design for a locally-generated platform based on owned media to connect communities, cities, and the world. It adopts the vision of Kodo, a drum performing ensemble from Sado Island, and their scheme of connecting the world with the local performing arts and culture.
An update work associated with the development of Niigata Station as a major hub in the Sea of Japan region. A message for the future and a symbol was developed to connect the prefectural residents and the visitors, expressing the commitment to take on the challenge of new proposals.
A communication design to activate a new relationship between the city of Nihonbashi and its people. This is a medium- to long-term project to update and share the vision of Nihonbashi, which has flourished as the gateway of the Gokaido (the five highways) during the Edo-era .
The third project for the 10th anniversary of Lumine Ikebukuro. A new shopping experience with customers using audio contents is designed, where direct interaction with customers is difficult during the COVID-19 outbreak. This is an interactive shopping attraction that UPDATES customer service.