公益財団法人 鼓童文化財団 / Kodo Cultural Foundation

公益財団法人 鼓童文化財団 / Kodo Cultural Foundation

響く島。SADO

Art Direction/Creative Direction/Logo/Web & App

地域発のコミュニケーション

プラットフォーム

オウンドメディアを基軸に地域と都市、世界を繋いでいくローカルにおける発進型のプラットフォームデザイン。佐渡島の太鼓芸能集団「鼓童」の考える世界と地域の芸能や文化との繋がりのスキームを活用していく。

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Communication Design for a Local Community

A design for a locally-generated platform based on owned media to connect communities, cities, and the world. It adopts the vision of Kodo, a drum performing ensemble from Sado Island, and their scheme of connecting the world with the local performing arts and culture.

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‍https://hibikushima.visitsado.com/


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Client_公益財団法人 鼓童文化財団
Art ＆ Creative Director_戸田宏一郎
Copy_小山佳奈（dentsu inc.）
Designer_梶原塁/斉藤星華

2018年制作

OTHER WORKS

株式会社ネイチャーラボ / NatureLab. Co., Ltd.

柔軟剤のブランディング広告

Seasonal advertising for a well-established fabric softener brand. The aim was to create a sense of seasonality and authenticity for the brand through in-store and traffic advertising.

ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.

ドラッグストアのプライベートブランド

Strengthening the branding of the drugstore itself by shaping its private label. The goal was to elaborate the UPDATE from functioning as a "place" for distribution to a proposal-driven and determined "select drugstore."

伊藤忠商事株式会社 / ITOCHU Corporation

総合商社のSDGs STUDIOのブランディング

A communications studio produced by ITOCHU Corporation focusing on the SDGs. It will be used as a space for medium-term PR strategies by various organizations including NGOs and NPOs, to disseminate information about their activities.

東日本旅客鉄道株式会社 / East Japan Railway Company

駅のためのミュニケーションデザイン

An update work associated with the development of Niigata Station as a major hub in the Sea of Japan region. A message for the future and a symbol was developed to connect the prefectural residents and the visitors, expressing the commitment to take on the challenge of new proposals.

三井不動産株式会社 / Mitsui Fudosan Co., Ltd.

エリアマネージメントの視点からのデザイン

A communication design to activate a new relationship between the city of Nihonbashi and its people. This is a medium- to long-term project to update and share the vision of Nihonbashi, which has flourished as the gateway of the Gokaido (the five highways) during the Edo-era .

ルミネ池袋 / LUMINE Ikebukuro

コロナ禍の新しいお買い物体験

The third project for the 10th anniversary of Lumine Ikebukuro. A new shopping experience with customers using audio contents is designed, where direct interaction with customers is difficult during the COVID-19 outbreak. This is an interactive shopping attraction that UPDATES customer service.

日本財団 / The Nippon Foundation

アスリートのための社会貢献活動のデザイン

An integrated platform to support the second careers of athletes. The "H" in the HEROs symbol combines two different parts, representing the image of co-creation.