伊藤忠商事株式会社 / ITOCHU Corporation

伊藤忠商事株式会社 / ITOCHU Corporation

ITOCHU SDGs STUDIO

ITOCHU SDGs STUDIO

Art Direction/Creative Direction/Products & Package/Branding Design/Logo/Space

総合商社の
コミュニケーションスタジオの
ブランディングデザイン

SDGsを主文脈にした、伊藤忠商事のプロデュースするコミュニケーションスタジオ。NGO/NPOを含めた様々な団体が、その活動内容を発信できる情報発信スペースとして中期的な広報戦略の取り組みに活用していく。

‍

Branding for SDGs STUDIO of a General Trading Company

A communications studio produced by ITOCHU Corporation focusing on the SDGs. It will be used as a space for medium-term PR strategies by various organizations including NGOs and NPOs, to disseminate information about their activities.
‍

https://www.itochu.co.jp/ja/corporatebranding/sdgs/about.htm

‍

Client_伊藤忠商事株式会社
Art ＆ Creative Director_戸田宏一郎
Copy_国井美果
Planning_志伯健太郎（GLIDER）
Branding Director_工藤拓真（dof）
Designer_田代祐美子／藤田優惟子

2020年制作

OTHER WORKS

株式会社ネイチャーラボ / NatureLab. Co., Ltd.

柔軟剤のブランディング広告

Seasonal advertising for a well-established fabric softener brand. The aim was to create a sense of seasonality and authenticity for the brand through in-store and traffic advertising.

ウエルシアホールディングス株式会社 / Welcia Holdings Co., Ltd.

ドラッグストアのプライベートブランド

Strengthening the branding of the drugstore itself by shaping its private label. The goal was to elaborate the UPDATE from functioning as a "place" for distribution to a proposal-driven and determined "select drugstore."

公益財団法人 鼓童文化財団 / Kodo Cultural Foundation

ローカルのコミュニケーションデザイン

A design for a locally-generated platform based on owned media to connect communities, cities, and the world. It adopts the vision of Kodo, a drum performing ensemble from Sado Island, and their scheme of connecting the world with the local performing arts and culture.

東日本旅客鉄道株式会社 / East Japan Railway Company

駅のためのミュニケーションデザイン

An update work associated with the development of Niigata Station as a major hub in the Sea of Japan region. A message for the future and a symbol was developed to connect the prefectural residents and the visitors, expressing the commitment to take on the challenge of new proposals.

三井不動産株式会社 / Mitsui Fudosan Co., Ltd.

エリアマネージメントの視点からのデザイン

A communication design to activate a new relationship between the city of Nihonbashi and its people. This is a medium- to long-term project to update and share the vision of Nihonbashi, which has flourished as the gateway of the Gokaido (the five highways) during the Edo-era .

ルミネ池袋 / LUMINE Ikebukuro

コロナ禍の新しいお買い物体験

The third project for the 10th anniversary of Lumine Ikebukuro. A new shopping experience with customers using audio contents is designed, where direct interaction with customers is difficult during the COVID-19 outbreak. This is an interactive shopping attraction that UPDATES customer service.

日本財団 / The Nippon Foundation

アスリートのための社会貢献活動のデザイン

An integrated platform to support the second careers of athletes. The "H" in the HEROs symbol combines two different parts, representing the image of co-creation.