本田技研工業 / HONDA

本田技研工業 / HONDA

Go, Vantage Point._#2 HondaJet

Go, Vantage Point._#2 HondaJet

Art Direction/ Advertising/Branding Design/Logo/TVCM & Movie

車メーカーの

企業ブランディング広告

Go, Vantage Point. 第２弾。モチーフはHondaJet。小型ジェットマーケットでの革新的な飛行設計により高く評価されているプロダクトから、未来の移動への新しい提案とHondaブランドへのリレーションを狙う。

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Corporate Branding Advertisement for an Automobile Manufacturer

The second version of "Go, Vantage Point". Inspired by HondaJet, a highly acclaimed innovative flight design product in the small jet market, the project aims to propose a new approach to the future of mobility and to promote the Honda brand.

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Client_本田技研工業
Art Director_戸田宏一郎
Designer_熊坂裕大
Photographer_戎康友
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2018年制作

2019年度ADC賞 (コマーシャルフィルム)

OTHER WORKS

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From a company that creates clocks and watches to a company that handles time. Time is not for the machine to tick away, but rather created by the accumulation of people's hearts and wishes. The people recalling their stories with the long and short hands of the clock and their silhouettes visualize the unseen "time."

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An advertising message "Stay Home, Stay Safe" after the state of emergency was lifted. The message asks the world to reexamine the new relationship between "time" and "human" under significantly different circumstances from how we used to spend time. The impressive design features a clock without hands.

伊藤忠商事株式会社 / ITOCHU Corporation

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A comprehensive PR branding for ITOCHU Corporation. As its first phase, it expands from B2B to B2C communication publishing a cross-media message "Dear LIFE" in advertising, owned media, and social media.

伊藤忠商事株式会社 / ITOCHU Corporation

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A comprehensive PR branding for ITOCHU Corporation. As its first phase, it expands from B2B to B2C communication publishing a cross-media message "Dear LIFE" in advertising, owned media, and social media.

株式会社ネイチャーラボ / NatureLab. Co., Ltd.

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ソースネクスト株式会社 / SOURCENEXT

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本田技研工業 / HONDA

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本田技研工業 / HONDA

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北前船 / Kitamaesen Co., Ltd.

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本田技研工業 / HONDA

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